网红经济是基于网红粉丝基础上,运用网红自身影响力来影响粉丝的消费行为所产生的一种新的经济模式。近几年来,消费主体变化,主要变为有知识、个性化的年轻主体,而大学生群体又是极度关注网络的年轻群体。网红经济这种新型的营销模式对其的消费心理影响极大,同时这一群体还控制着网红经济未来的发展趋向。我们可以对网红经济的营销对策进行研究,在大学生消费心理的基础之上探究出网红经济这种模式在未来可以做出的改变,使之稳定持久的发展下去。 Red Net economy is based on the net red on the basis of fans, the use of Red Net’s own influence to influence the consumer behavior of a new economic model. In recent years, changes in the main consumer, the main change into a knowledgeable, personalized young subjects, and college students are extremely concerned about the network of young people. Red Net economy this new marketing model has a great impact on their consumer psychology, at the same time this group also controls the network red economy in the future development trend. We can research the marketing strategy of Reed economy, and explore the change that Reed economy can make in the future based on consumer psychology of college students so as to make it develop stably and lastingly.