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本刊记者品牌理念,自古有之,“酒香不怕巷子深”、“老字号”等都可以理解为品牌的展现形式。很多时候,品牌是客户认识企业的第一窗口,随着时间推移,愈发被人们所重视。作为中国客车行业的领军企业,宇通客车的品牌建设历程可追溯到1963年,在几十年的企业发展中,品牌建设始终贯穿其中,承载着宇通极具时代特色的企业思想,尤其是宇通产品足迹遍布海内外的今天,品牌不但向客户和行业
The reporter’s brand concept, since ancient times, “wine is not afraid of the alley”, “old name ” and so can be understood as the brand’s presentation. In many cases, the brand is the first window for customers to know the enterprise, and people are paying more attention to it as time goes by. As a leader in China’s bus industry, Yutong Bus has a history of brand building dating back to 1963. During decades of corporate development, brand building has always run through it and carries Yutong’s corporate thinking featuring the times. In particular, Yutong Products Footprints all over the world today, the brand not only to customers and industries