京津冀武术赛事发展策略研究——以京津冀传统武术交流大赛为例

来源 :中华武术(研究) | 被引量 : 0次 | 上传用户:caisilver
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本文通过运用文献资料法、专家访谈法、逻辑分析法等方法,对京津冀传统武术交流大赛进行研究,分析京津冀传统武术交流大赛当今发展面临的困境与问题,梳理出制约大赛发展的因素,为京津冀传统武术交流大赛寻求发展对策:加大宣传力度,通过各种途径进行赛事宣传;加强运动员互动交流,提高武术技术与理论素养;加强赛事品牌构建,增强赛事可持续性。 This article studies the traditional Wushu exchange competitions in Beijing, Tianjin and Hebei by means of literature review, expert interviews and logical analysis, analyzes the difficulties and problems that the Beijing-Tianjin-Hebei traditional Wushu exchange competition faces today, Factors for the Beijing-Tianjin-Hebei traditional Wushu exchange competition to seek development strategies: increase publicity efforts, through various channels to promote the event; to strengthen interaction and exchange of athletes to improve martial arts and theoretical knowledge; strengthen the tournament brand building and enhance the sustainability of the event.
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