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本文首先阐述了视觉导视系统的基本功能、定义以及佛学院的创建和基本情况。然后对藏传佛教的基本视觉元素分为四个部分:吉祥图案、色彩、雕刻、壁画四个方面进行系统的分析研究,在考察过程中进行了细致的拍摄查询研究。并由此发现,将藏传佛教中的视觉元素应用到现代的视觉形象设计中是对藏传佛教的继承和传播的重要手段。在视觉设计中,尤其在针对以喇荣佛学院为例的藏传佛教的视觉导视系统设计中,更应该遵守宗教习俗、视觉元素提炼合理性原则、板式设计直观性原则、适用性原则。
This paper first describes the basic functions of visual guidance system, the definition and the founding of the Buddhist Institute and the basic situation. Then, the basic visual elements of Tibetan Buddhism are divided into four parts: auspicious patterns, colors, sculptures, murals and other four aspects of systematic analysis and research, during the study conducted a detailed shooting query research. Therefore, it is found that applying the visual elements in Tibetan Buddhism to the design of modern visual images is an important means of inheriting and spreading Tibetan Buddhism. In visual design, especially in the design of visual guidance system for Tibetan Buddhism, which is exemplified by the Rongrong Buddhist Institute, religious principles should be adhered to. The principle of the rationalization of visual elements and the principle of intuition and applicability of the panel design should be adhered to.