论文部分内容阅读
戴姆勒—奔驰公司以生产“梅塞德斯—奔驰”牌汽车而驰名天下。可以说它是近百年来德国工业发展和二战后德国经济复兴的象征。1987年,富有想象力的鲁特接替稳重保守的前任,成了奔驰公司总经理。鲁特上任后,一改公司专注于汽车生产的老路,以兼并为基础大搞经营多样化,将经营范围从以汽车生产为中心的机械制造业扩展到航空、电子和金融服务等行业。鲁特雄心勃勃,要把奔驰公司发展成可与美、日大企业集团相媲美的跨行业巨擘,领导德国工业界迈向高技术的未来。
Daimler-Benz company to produce “Mercedes-Benz” brand cars world famous. It can be said that it is a symbol of industrial development in Germany in the past century and the German economic renaissance after World War II. In 1987, imaginative Luther replaced the conservative conservative predecessor, became the general manager of Mercedes-Benz. After Lutte took office, he changed the company’s focus on auto production, diversified its operations on the basis of mergers, and expanded its business from manufacturing machinery-centered manufacturing to aerospace, electronics and financial services. Luther ambitious, to develop the Mercedes-Benz company into comparable with the United States, Japan, large-scale cross-industry giants to lead the German industry toward a high-tech future.