一、当前和今后相当长一段时期内，是发展我国名牌产品的大好时机虽然我国企业在发展名牌产品方面尚面临不少困难，但总体而言，机遇大于挑战。首先，我国经济的快速成长为一大批名牌产品的崛起创造厂条件。从世界范围看，经济快速成长时期．往往是名牌产品发展的大好时机。伴 I. Present and future for quite a long period of time is a golden opportunity for the development of brand-name products in our country Although Chinese enterprises still face many difficulties in developing brand-name products, in general they have more opportunities than challenges. First of all, China's rapid economic growth has created conditions for the rise of a large number of brand name products. From a global perspective, the rapid economic growth period. Often a good time for the development of branded products. With