运营彭城晚报微信公众号,感受最深的就是要在做好内容生产的同时,高度重视线上与线下的结合,大力开展各类活动,依靠活动提升关注度、增强受众黏度。传统媒体微信公号要牢记自己的媒体属性,维护媒体公信力,注重品牌形象建设,从而赢得各类受众的支持与信任,在微信公众号激烈的竞争中脱颖而出。 Operating Pengcheng Evening News WeChat public number, the deepest experience is to do a good job in content production at the same time, attaches great importance to the combination of online and offline, vigorously carry out various activities, rely on activities to raise awareness, enhance the audience viscosity. The traditional media WeChat public key should bear in mind its own media attributes, maintain the credibility of the media, and pay attention to the building of brand image so as to win the support and trust of various audiences and stand out in the fierce competition of WeChat public account.