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和谐社会具有结构性,只有社会的政治、经济、文化等各个领域和部分都紧密联系,相互协调,整个社会才能保持有序和谐的状态。和谐文化是构建和谐社会的重要内容,在当代社会,大众传媒成为社会文化的传播者和导向者,对社会的影响日益深刻。广告传播已逐渐成为影响国家政治、社会文化和民众生活的重要因素之一。在众多的广告传播媒介中,广播电视广告的作月和地位日益彰显,对于构建和谐社会有着非同寻常的意义。
A harmonious society is structural. Only in all fields and parts of society such as politics, economy and culture are closely linked and coordinated, so that the entire society can maintain orderly and harmonious state. Harmonious culture is an important part of building a harmonious society. In contemporary society, the mass media has become the disseminator and guide of social culture, which has an increasingly profound impact on society. Advertising dissemination has gradually become one of the important factors affecting the political, social and cultural life of the country. Among numerous advertising media, the status of radio and television advertisements has become more and more obvious, which has extraordinary significance for building a harmonious society.