导语,是消息中最重要、最精彩的部分,是新闻报道中的 精华、路标和广告。导语写得出奇斗巧,就能紧紧抓住读者,使 其穿门人户,通阅全文;导语写“砸”了,整个稿件也就没有 多少吸引力了。正因为如此,许多名记大腕对导语的写作极 为讲究,常常绞尽脑汁、苦思冥想,大有“语不惊人誓不 休”的架式。 评价导语优劣,既要看形式内容,也要看表达效果。许 多情况下,受众都是靠直接感觉评价的。从这个意义上讲, 表达效果也是衡量导语优劣的一个重要标准。因此,我们既 要通过好的内容形式取得好的表达效果,也要根据表达效果 的需要选择好的内容形式,力求达到内容形式与表达效果的 完美统一。那么,一段成功的导语,究竟要给读者导出什么 呢? Lead language, is the message of the most important and exciting part of the news reports in the essence of road signs and advertising. The introductory writing is very clever and clever, we can grasp the reader tightly and let it pass through the door and read the full text. The introductory sentence is written “smashing” and the entire manuscript is not much attractive. Because of this, many famous big names on the writing of the guide is extremely exquisite, often racked their brains, hard thinking, great “language is not astonishing”. Evaluation of the pros and cons lead, it is necessary to look at the form of content, but also to see the effect of expression. In many cases, audiences rely on direct perceptions. In this sense, the effect of expression is also an important criterion for measuring the pros and cons of introductory phrases. Therefore, we should not only get a good expression through good content, but also choose a good content according to the needs of the expression, so as to achieve the perfect unification of the content form and expression. So, a successful lead, what exactly to give readers to export what?