一场要求被告赔偿“精神损害抚慰金及经济损失人民币1元”的官司,在2003年的中国体坛闹得沸沸扬扬。这场官司格外引人注目的原因为:一方面,这起官司的原告是大名鼎鼎的姚明,被告是长期与中国体育结缘的可口可乐公司;另一方面,这场官司被体育界的人士评价说“可能动摇中国体育赞助机制基础”。 A lawsuit that claimed that the defendant compensated for “mental damage solatium and economic loss of RMB 1 yuan” was an uproar in the 2003 Chinese sports arena. The lawsuit was particularly noticeable because, on the one hand, the plaintiff was the famous Yao Ming, the defendant was a Coca-Cola company that had long been associated with China’s sports. On the other hand, the lawsuit was appraised by sports circles as “ May shake the foundation of China’s sports sponsorship mechanism. ”