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2006年4月28日,中央电视台网络传播中心成立,央视国际网络有限公司挂牌,新的央视国际(CCTV.com)网站正式开通,这是中央电视台进行网络资源整合的重大举措。发布会上,央视国际网络有限公司总经理汪文斌介绍了新的央视国际的特点。本刊编辑部深入跟进,就电视节目策划与网络宣传的关联之处、网络媒体的定位、央视网络宣传的思路以及对新媒体、新技术的认识等问题进行了独家专访。汪文斌指出,央视要依靠栏目内容和主持人的影响力,充分利用的品牌效应,积极利用新技术、依托新媒体,整合多方资源,发扬独有优势,不断提高国际竞争力,将央视做大做强。
On April 28, 2006, CCTV Network Communication Center was established and CCTV International Network Co., Ltd. was listed. The new website of CCTV.com was officially launched. This is a major measure for CCTV to integrate network resources. Conference, Wang Wenbin, general manager of CCTV International Network Co., Ltd. introduced the characteristics of the new CCTV International. Our editorial department in-depth follow-up on the television program planning and network publicity of the relationship between the network media positioning, CCTV network propaganda ideas and new media, new technologies and other issues of an exclusive interview. Wang Wenbin pointed out that CCTV should rely on the contents of the column and the influence of the host, make full use of the brand effect, make active use of new technologies, relying on new media, integrate multi-resources, carry forward the unique advantages and continuously improve the international competitiveness. Strong.