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国家级、省级示范性高职院校要求各类高职院校必须以内涵建设为核心,走可持续健康发展之路。为适应社会主义现代化建设对各类高技能应用型人才的需求,高职教育必须培养适应现代社会职业需要的高素质人才。在竞争中发现比较优势,提升院校的品牌影响力,促进其核心竞争力的形成。从高职院校内涵建设等五个方面讨论高职院校实施品牌战略。
National and provincial demonstration vocational colleges require that all kinds of higher vocational colleges must take the connotation construction as the core and follow the path of sustainable and healthy development. In order to meet the demands of various highly skilled employers for the socialist modernization drive, higher vocational education must cultivate highly qualified personnel who are fit for the needs of the modern social occupations. Find comparative advantages in competition, enhance brand influence of institutions and promote the formation of its core competitiveness. Discussion on Implementing Brand Strategy in Higher Vocational Colleges from the Five Aspects of Higher Vocational College Connotation Construction.