图书进销人员必须熟悉图书,做到知书识书,这本是个老话题,然而现在,对于业内不少人来说,它却又是个陌生的话题。说它是老话题,因为不论业务培训、岗位练兵,还是技能竞赛,都少不了“熟悉图书”这样一个科目;说它陌生,因为多年来我们所进行的这个科目的训练,只是抓了一些皮毛,不论是理论上的认识,还是实际上的操作,都远远没有到位,远远没有触及知书识书的实质内容,当然也就不可能从根本上达到提高进销人员业 Books sales staff must be familiar with books, books, books, this is an old topic, but now, for many people in the industry, but it is a strange topic. It is an old topic because it is an unfamiliar subject to do business training, job training, and skill competitions. It is strange because we have only scratched some of the fur that we have trained in this subject over the years, Whether in theory or practice, are far from being in place, far from touching the substance of the book of knowledge, of course, it is impossible to fundamentally improve the import and export trade