在日益激烈的市场竞争中,企业要想生存和发展,除了努力提高经济力和科技力等“硬实力”之外,另一种力量,即企业的“软实力”正受到越来越多人的重视。企业的凝聚力、创造力和竞争力无不渗透着企业文化的影响,这种影响虽然是无形的,是看不见摸不着的,但它却实实在在地存在着,有时甚至还发挥着连“硬实力”也无可比拟的作用。 In the increasingly fierce market competition, in order to survive and develop, in addition to hard power such as economic and scientific and technological efforts, another force, that is, the “soft power” of enterprises is receiving more and more people The importance of. Corporate cohesion, creativity and competitiveness are all permeating the influence of corporate culture. Although the influence is invisible and invisible, it actually exists and sometimes even plays “hard Strength ”is unparalleled role.