火爆的微博,一个新兴的大众媒体,已经成为越来越多的企业猎取品牌形象与增大产品销量的重要通道。微博内容形式多样,文字、图片、语音、视频都可以。其特点是即时、快速、便捷,手机就可以发,实效性强于历史上所有媒体,每个用户都是一个实时“记者”。企业微博营销竞争日益激烈。很多企业的营销策略中,微博营销已经必不 Popular microblogging, a new mass media, has become more and more enterprises to hunt the brand image and increase product sales an important channel. Weibo content in various forms, text, pictures, voice, video can be. Its features are instant, fast and easy, mobile phones can be made, effectiveness is stronger than all the media in history, each user is a real-time “reporter.” Enterprise microblogging marketing competition is fiercer and fiercer. Many companies marketing strategy, microblogging marketing already no