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在2005年一场由电视湘军激情导演的娱乐风暴——“超级女声”,迅速席卷中国的大江南北。电视湘军酣畅淋漓地展现了娱乐的巨大魔力。本文试图从分析电视湘军娱乐化①现象入手,从价值定位及内部机制等方面,探寻电视湘军成功的规律。一、娱乐化是电视湘军最本质的特性和最核心的竞
In 2005, an entertainment storm directed by the Hunan TV crew, Super Girl, rapidly swept China’s north-south. TV Hunan heartily show the magic of entertainment. This article attempts to analyze the amusement of TV Xiangjun ① phenomenon, from the value of positioning and internal mechanisms, to explore the success of the TV Hunan military law. First, entertainment is the most essential feature of the Hunan TV Army and the core competition