产品召回是巩固客户对品牌信任度的又一次机会

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中国汽车市场的快速发展和成熟有目共睹,不仅从市场规模上讲已经跃升为世界第一,自主品牌也正发力拓展,在刚结束的2012年北京国际车展上就有84款自主品牌车型进行了全球首发。由于目前车辆价格在中国公民平均收入中的占比相比国际水平还是高了不少,车主和司机对于车辆的良好运行状况是具有很高期待的。决胜后市场也成为了制造商提升客户忠诚度的重要一环。 The rapid development and maturity of China’s auto market is evident to all. Not only has it jumped from the market size to the number one in the world, its own brands are also developing aggressively. At the just concluded 2012 Beijing International Auto Show, there were 84 self-owned brand models World premiere. As the current share of vehicle prices in Chinese citizens’ average income is still much higher than the international average, owners and drivers have high expectations for the good running of the vehicles. After the market has become a decisive manufacturer to enhance customer loyalty an important part.
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