国家级历史名茶——六安瓜片市场品牌缺失是影响其市场知名度和可持续发展的一大障碍。因此,必须在强化品牌意识的前提下,通过挖掘地方文化资源和扶持茶业龙头企业以加强其品牌整合能力等措施,来打造六安瓜片茶叶知名品牌,实现其生产规模与效益的统一、茶叶文化与经济的统一,最终做强做大六安瓜片茶产业,带动地方经济发展。 The lack of brand-name tea at the national level, the famous brand of Liu’an, is a major obstacle to its market awareness and sustainable development. Therefore, under the premise of strengthening brand awareness, it is necessary to create famous brand of Lu’an Guapian Tea by digging local cultural resources and supporting leading tea companies to strengthen their brand integration abilities, and realize the unification of their scale of production and benefits. The unification of culture and economy will ultimately strengthen and expand the industry of Lu’an Guam tea industry and drive local economic development.