新的历史时期,企业文化赋予了全新的内涵。企业文化已成为企业发展不可缺失的基础和发展的原动力,研究和实施企业文化建设,根本目的是为了将文化兴企的理念涵盖企业管理全过程,实现将企业的文化优势转化为企业的核心竞争力,加快实现企业可持续发展的目标。 In the new historical period, the corporate culture has given the brand new connotation. Corporate culture has become an indispensable foundation for the development of enterprises and the driving force behind the development. The fundamental purpose of studying and implementing corporate culture is to integrate the concept of corporate culture with the whole process of enterprise management so as to transform the enterprise’s cultural superiority into the core competition of enterprises Force, accelerate the realization of the goal of sustainable development of enterprises.