《熊出没》动画系列自开播以来,长期占据中国动漫点击排名第一的位置,深受广大幼儿的喜爱。作为幼儿文学的重要组成部分,《熊出没》在艺术审美方式上集中体现为一种游戏精神。这种游戏精神在外在形态上体现出“玩”的特质,内涵里更是展现了动画由教化走向娱乐以及快乐与自由、想象与创造、角色扮演与体验的精神追求。一、游戏精神的历史追求:由教化走向娱乐受强烈现世精神和实用主义的影响,游戏曾一度 “Bear” series since its launch, the long-term occupation of Chinese animation click on the top position, by the majority of children’s favorite. As an important part of early childhood literature, “Bear and Beggar” embodies a kind of game spirit in artistic aesthetic mode. This kind of game spirit embodies “play ” characteristics in the external form. The connotation of the game also shows the pursuit of animation from enlightenment to entertainment as well as pleasure and freedom, imagination and creation, role playing and experience. First, the pursuit of the historical spirit of the game: from enlightenment to entertainment by a strong spiritual and pragmatic influence of the pragmatism, the game was once