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本文以湖北劲牌酒业有限公司为例,对保健酒企业开发工业旅游进行了探讨。文中分析了劲酒集团发展工业旅游的资源禀赋、工业旅游开发现状及发展过程中存在的问题,并在此基础上提出了劲牌公司发展工业旅游的建议。
This article takes Hubei Jinpai Wine Co., Ltd. as an example, and explores the development of industrial tour of health wine enterprises. The paper analyzes the resource endowments of Jinjiu Group in developing industrial tourism, the status quo of industrial tourism development and the existing problems in its development. On the basis of this, it puts forward the proposals of Jinji Group in developing industrial tourism.