企划挥棒安打在处处讲求战略的商战中，企划的指挥统合功能更显重要，企业有必要理清企划人的责任及工作重点，才得以挥出棒棒安打的佳绩。文／张之湾曾几何时，企划从过去的冷板凳跃为就业市场上炙手可热的宠儿。许多行业、许多企业纷纷设立企划单位，并广发英雄帖，征求... In the business war that emphasizes strategic planning everywhere, the command and integration function of planning is even more important. Enterprises need to sort out the responsibilities of the planners and the priorities of their work so that they can get a great shot. Wen/Zhang Zhiwan once planned to leap from the cold benches of the past to the darling of the job market. Many industries and many companies have set up planning units and issued hero posts to solicit...