随着旅游业的飞速发展,旅游商品已成为旅游活动中的一个重要组成部分。然而,我国旅游商品生产文化内涵不够、研发力薄弱、生产工艺不高等问题明显,这势必阻碍我国旅游商品的发展。本文试图从重研发、调结构、创特色、提工艺等方面提出开发策略,提升我国旅游商品生产水平,使其能对我国旅游商品的开发和发展提供理论意义。 With the rapid development of tourism, tourism products have become an important part of tourism activities. However, the connotation of tourism product production in our country is not enough, the R & D capability is weak, the production process is not high and other issues are obvious, which is bound to hinder the development of China’s tourism products. This paper attempts to put forward the development strategies from the aspects of heavy research and development, structural adjustment, creation of special features and craftsmanship so as to enhance the production level of tourism commodities in our country so as to provide theoretical significance for the development and development of tourism commodities in China.