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本文在探讨数字内容产业链构成、流程及基本特征的基础上,结合深圳数字内容产业现状的分析,提出数字内容产业链开发的策略,包括以文化创意为核心的产业链开发、基于信息技术营销平台为核心的产业链开发以及产业链的延伸与整合等三个方面。
Based on the analysis of the status quo of digital content industry in China, this paper puts forward the strategies of digital content industry chain development, including the development of industrial chain with cultural creativity as the core, the marketing of information technology based marketing Platform as the core of the industrial chain development and the extension and integration of the industrial chain, and other three aspects.