The passing summer is a golden harvest season to Li Shufu,Chairman of Geely Holding Group. Shortly after he greeted hisnewly born son in America, the LG-1 sedan, known locally as KingKong, was put into the market. Geely Automobile's new LG-1 is nearly the same size as theToyota Vios. “It will share similar class and market position withVios,” Li comments. He adds that Geely's next generation of FC-1much like the Toyota Corolla will come into the market in a fewmonths. It is known that Toyota's splendor is attributed to the Camryand Corolla. This time, Li Shufu expects the newly LG and FC willcome off with flying colors. Voices of doubt and jeer come in spate. But Geely has beenused to criticisms since it started making vehicles nine years agowhen the plant looked like nothing but a garage. With littleknowledge and resources, and despite people's doubts, modelssuch as Haoqing, Merrie and Uliou were launched. In 2004, thecompany's sales figure was among the top ten in China's domes-tic market. 2005 saw a profitdrop by most vehicle mak-ers in China. But the netprofit of two Geely's sub-sidiaries - Zhejiang GeelyAutomobile and ShanghaiMaple Automobile - totaled260 million yuan (US$32.7 million). The fair figurewas achieved mostly by theGeely CK, whose sales vol-ume exceeded 6,900 unitsin May this year, ranking inthe ninth of China's sedanmarket in that month. What makes the CK so popular is its big size,fair performance yet low price. Actually, Geely is always adopting a low-cost strategy, whichmay be its life force in the Chinese automobile market.