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本研究旨在通过对井冈山进行实地问卷调查,了解游客对井冈山的旅游意象,进行简单的数据分析,发现井冈山旅游目的地的优势与不足之处,并且有针对性的提出对井冈山红色旅游的未来可持续发展策略。一、研究的背景与意义旅游目的地意象是人们对旅游目的地的观念、想法和印象的综合,在旅游者的目的地选择中扮演重要角色,旅游目的地意象对旅游者感知、选择和行为有很重要的影响。旅游地映象是一个人对某个目的地的期望、想法和印象的总和。自1998年红色旅游景点发展
The purpose of this study is to conduct a field survey of Jinggangshan to understand tourists’ travel images of Jinggangshan and to conduct simple data analysis to find out the advantages and disadvantages of Jinggangshan tourism destination. In addition, the paper proposes the future of Jinggangshan red tourism Sustainable development strategy. First, the research background and significance Tourism destination image is a combination of people’s concepts, ideas and impressions of the tourist destination, plays an important role in the tourist destination selection, tourist destination image of tourists perception, choice and behavior Have a very important influence. Tourist imagery is the sum of one’s expectations, thoughts and impressions of one destination. Since 1998 red tourist attractions development