地域文化因素对于产品创新的影响一直都是国内外学术界和产业界的热点论题,是现代产品设计永不枯竭的源泉,具有地方特色的设计也为企业形象的树立奠定了文化基础。设计者应该深入挖掘、拓展和保护地方传统历史文化,以文化的差异性打造特色产品,汲取地域文化的精髓,设计出体现各地区的独特性,打造丰富多彩、具有鲜明地方特色的文化产品。本文研究了地域特色文化的现状以及这些文化与产品设计的关系,目的是促进地域文化与现代设计方法的结合,提高地域文化产品的内涵。 The influence of geographical and cultural factors on product innovation has always been a hot topic both at home and abroad in academia and industry. It is an inexhaustible source of modern product design. Designing with local characteristics has laid the cultural foundation for the establishment of corporate image. Designers should dig deep into, expand and protect local traditional history and culture, create distinctive products with cultural differences, learn the essence of regional culture, and design products that reflect the uniqueness of different regions and create rich and colorful local culture. This paper studies the status quo of regional special culture and the relationship between these cultures and product design with the purpose of promoting the combination of regional culture and modern design methods and enhancing the connotation of regional cultural products.