良好的城市形象宣传语对展现城市形象,推广城市个性文化和推动城市经济发展有着重要的作用。宣传语的得体设计有助于提升城市总体形象和独特魅力。本文从各媒体中收集了南宁市形象宣传话语,从社会语用学的角度探讨这些话语的语用特点和文化价值,并给出意见和建议。 A good image of the city’s image plays an important role in displaying the city’s image, promoting the city’s personality and culture and promoting the urban economic development. The proper design of the slogan helps to enhance the city’s overall image and unique charm. This paper collects the image propaganda discourse of Nanning from all media and discusses the pragmatic features and cultural values ​​of these discourses from the perspective of social pragmatics and gives comments and suggestions.