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随着智能手机的普及以及穿戴设备的发展,手机运动计步应用应时而生并逐渐流行起来并成为年青人社交新热点。相比同类产品,微信运动依托腾讯的品牌效应、用户流量和便捷接口迅速发展起来,社交优势和运动捐步功能为微信运动赢得了用户与口碑,实现了良性发展。但是微信运动也面临数据作弊问题、走路与运动健康相挂钩的科学性问题。
With the popularization of smartphones and the development of wearable devices, mobile sports pedometer applications emerge as the times require and have become popular with young people. Compared with similar products, WeChat sports relied on the brand effect of Tencent and its user traffic and convenient interface developed rapidly. The social advantages and sports donation function won the users and reputation for the WeChat sports and achieved sound development. However, WeChat sports also face the problem of data cheating, walking and sports health linked to the scientific issues.