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跟市场不如创市场,这句话时下已成为许多经营者的“口头禅”。然而不少事实证明,创造市场诚可贵,跟进市场价更高。众所周知,海尔集团制售的冰箱、冷柜和空调器,多年来在国内市场都处于领先地位,但在洗衣机市场却长期默默无闻。可是,海尔对洗衣机并未等闲视之,而是在静悄悄地进行高新技术积累,张弓待发,当看准近年来自动洗衣机市场由于激烈竞争导致疲软之时,便一鼓作气推出了“玛格丽特”洗衣、脱水、烘干“三合一”全自动洗衣机、“小神童”电脑波轮式全自动洗衣机、“小神泡”超洗净双节能双桶洗衣机等“同中求异”的新品种,不仅一跃成为国内洗衣机行业的领头雁,而且出口日本、德国等发达国家。
With the market is better than creating a market, this sentence nowadays has become the “mantra” of many operators. However, many facts show that the creation of the market is precious and the follow-up to higher market prices. As we all know, Haier Group for sale of refrigerators, freezers and air conditioners, over the years in the domestic market are in a leading position, but the washing machine market has long been obscure. However, Haier washing machine did not take it leisurely, but quietly high-tech accumulation, Zhang arrogant, when spotted the automatic washing machine market in recent years due to fiercer competition led to weakness, they promoted the “Margarita Special ”laundry, dehydration, drying“ three in one ”fully automatic washing machine,“ small prodigy ”computer wave wheel automatic washing machine,“ small bubble ”ultra-clean dual-energy double barrel washing machine New varieties, not only became the leading domestic goose washing machine industry, but also exported to Japan, Germany and other developed countries.