营销模式的创新已成为各大电信运营商关注的焦点,在经历了价格战、广告战之后,直复营销作为一种新颖的营销手段逐渐引起了运营商的兴趣。在目前的市场营销环境下,传统的销售模式使管理成本上升,并且客户也并不能在任何时间或地点对企业进行反应或达成交易,客户的反应也不能及时 Marketing model innovation has become the focus of the major telecom operators. After experiencing the price war and the advertising campaign, direct marketing as a new marketing tool gradually aroused the interest of operators. In the current marketing environment, the traditional sales model increases management costs, and the customer can not react to the business or make a deal at any time or place, and the customer’s response can not be timely