长江三峡地区是我国典型的跨省域旅游地区,但长期以来由于行政壁垒和恶性竞争使其难以形成完整和统一的旅游品牌,存在旅游产品同质,促销分散、合作性差等问题。本文应用博弈论的相关观点分析了三峡地区旅游发展的博弈关系,分析了旅游资源开发中存在的一些问题,并提出了解决措施。 The Three Gorges area in the Yangtze River is a typical inter-provincial tourist area in China. However, due to administrative barriers and vicious competition, it has been difficult to form a complete and unified tourism brand for a long time. There are problems such as homogeneity of travel products, scattered sales promotion and poor cooperation. This paper analyzes the game relationship of tourism development in the Three Gorges area by using the related viewpoint of game theory, analyzes some problems existing in the development of tourism resources and puts forward the solutions.