面对日益惨烈的客车市场竞争,素以“少林功夫少林车”而著称的河南少林汽车股份有限公司,不满足于在中轻型客车领域的攻城掠地,而是斥巨资,下大力气发展大客车,这不仅充分展现了少林汽车人的胆略,更显示出少林汽车人的自信。而这份自信,又恰恰源于少林汽车过硬的产品品质和差异化的市场营销方略。 Faced with the increasingly fierce competition in the bus market, known as “Shaolin Kung Fu Shaolin” famous Henan Shaolin Automobile Co., Ltd., not satisfied with the aggression in the field of light passenger vehicles, but spending huge sums, Vigorously develop the bus, which not only fully demonstrated the courage of Shaolin car, but also shows the self-confidence of Shaolin car. And this self-confidence, but also precisely from Shaolin car excellent product quality and differentiation of marketing strategy.