袁岳博士,零点研究咨询集团董事长。研究和著述集中于工商管理领域的品牌管理、系统营销体系、内部管理转型、领导力塑造、危机管理、终端管理、营销研究方法论。其研究致力于传媒和政府多个方向。另外,他以自己的见解为年青人写的各种文章和书籍,深受大众喜爱。 Dr. Yuan Yue, chairman of Zero Research Consulting Group. Research and writings focus on brand management, system marketing systems, internal management transformation, leadership shaping, crisis management, terminal management and marketing research methodology in business administration. His research is devoted to media and government in many directions. In addition, he used his own opinion for a variety of articles and books written by young people and was deeply loved by the public.