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博物馆创意产业是博物馆依托物质文化遗产,通过技术、创意进行开发、营销并产业化,是中国特色博物馆学理论创新和实践的一部分。发展文创产业要从博物馆管理、展览、服务等方面探讨如何实现物质文化遗产元素的市场化。在理论上要重研究博物馆管理创新,转变观念,把基本文化权益和更高文化消费需求统一于文化消费概念。在实践中要找准定位、遵循客观规律、创新融合发展。
Museum creative industry is the museum relying on the material and cultural heritage, through technology, creativity development, marketing and industrialization, with Chinese characteristics Museum Theory innovation and practice part. To develop cultural and creative industries, we should explore how to realize the marketization of the elements of material and cultural heritage from the aspects of museum management, exhibitions, and services. In theory, it is imperative to study museum management innovation, change concepts, and unify the basic cultural rights and interests and higher cultural consumer demands in the concept of cultural consumption. In practice, we must find the right position, follow the objective laws and innovate and integrate with development.