为了实现盘锦市湿地生态旅游的科学合理开发,本文应用SWOT分析法对盘锦市发展湿地生态旅游的的优势、劣势、机会、威胁进行了较为系统的分析,并总结出了盘锦生态旅游业今后的发展方向。 In order to realize the scientific and rational development of wetland ecotourism in Panjin City, this paper makes a systematic analysis of advantages, disadvantages, opportunities and threats of wetland ecotourism development in Panjin using SWOT analysis method, and summarizes the future of Panjin ecotourism industry Direction of development.