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运用SWOT分析法,指出了云南省旅游业发展具有政策扶持、旅游资源丰富等优势,同时存在旅游产品单一、服务水平低等劣势,拥有产业结构调整、市场需求旺盛等机遇,存在市场竞争力大、经济下行压力等威胁,以期为云南省旅游业的发展提供一种理论视角。
Using SWOT analysis, it points out that tourism development in Yunnan Province has the advantages of policy support and abundant tourism resources. At the same time, it has the disadvantages of single tourism product and low service level. It possesses the opportunities of industrial structure adjustment and strong market demand, , The downward pressure on the economy and other threats, in order to provide a theoretical perspective for the development of tourism in Yunnan Province.