如今细分市场的理论在很多领域、很大程度上已经过时,因为细分市场实质上是静止地看待市场,它过分追求目标市场的清晰甚至精确。这一做法,在计划经济年代或市场经济才刚刚发育的时候,由于消费者的主动地位还不明显,消费选择性还不强,消费个性还未强化和呈多样化,因此还是行得通的,也是能够产生积极效果的。然而,时至今日,大大发展了的市场,已在各个方面呈现出了多元化格局,而诸多的多元交织在一起,必然会呈现出模糊格局。人们消费观念多元化,只是其模糊化的外在表 The theory of market segments today is largely outdated in many areas because the market segment is essentially a static view of the marketplace, overly pursuing a clear and even precise target market. This approach is still feasible at a time when the planned economy or market economy has just developed because the initiative of consumers is not yet obvious, the selectivity of consumption is not strong, and the individuality of consumption has not yet been strengthened and diversified. , But also can produce positive results. However, up to now, the greatly developed market has shown a diversified pattern in all aspects. However, the multiple and diverse entanglements are bound to present a fuzzy pattern. Diversification of people’s consumption concept, but its fuzzy external table