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一些网站又出了些新招,雅虎就曾在年初宣布部分新增的内容项目将采取收费制度。国内的新浪、21cn等网站也出台了各自的收费项目。它们之所以推出这些新招,当然是为了生存。在网络广告不景气的情况下,现实环境对赢利模式的要求,已经让大部分像雅虎一样以广告为主要或唯一收入来源的内容网站倍感压力巨大。伴随网络而生的是“共有共享”的开放概念,网民习惯自由浏览,并且各网站信息的相似度很高,因而缺乏收费的基础。网站间的跳跃只要一个Click,反正这里收费就到别处去,国内收费国外还有不收费的信息,就算信息必须付费,也还可以拷贝。网络的延展性、信息的易复制性反而成为内容收费的绊脚石。
Some websites have some new tactics, Yahoo had earlier announced some of the new content items will be charged system. Domestic Sina, 21cn and other websites also introduced their own charges. The reason why they launch these new tactics, of course, is to survive. In a downturn online advertising, the reality of the profit-making requirements of the real environment has made most of the site, like Yahoo, advertising as the main source of income or only a lot of pressure. With the network is born “shared sharing” open concept, Internet users are accustomed to free browsing, and the similarity of the site information is high, so the lack of basis for charging. As long as a single site Click on the jump, anyway, here to go elsewhere to pay, there are domestic charges free information, even if the information must pay, you can also copy. Scalability of the network, easy duplication of information has become a stumbling block to content charges.