近20处的广告植入、时隐时现的LOGO、恰到好处地出现,东阿阿胶以戏说为跷板,将品牌撬到了前所未有的高度,在市场上赢得了标志性的翻盘机会。随着《甄嬛传》的大热,剧中温太医那句“益气补血用东阿阿胶即可见效”的经典名句,已经成为无数老大妈、巧媳妇,甚至懵懂少女都会念叨的经典台词。通过该影视剧热播带来的反复强化,东阿阿胶实现了一场频率高、范围广、纵深大的品牌轰炸,成功将对手置于无力还手境地。而这巨大成功背后的成本低得让人难以置信。 Nearly 20 ads implanted, when the hidden LOGO, just right to appear, East Jiao Jiao Jue as a joke, the brand prized to an unprecedented height, in the market won the iconic comeback opportunities. With the great popularity of “Zhen Huan Chuan”, the famous Wen Tai-yi phrase in the play, “Yi Qi Bu Xue can be effective with Dong E Jiao”, has become a classic line of countless old aunt, daughter-in-law, and even ignorant girl . Through repeated intensification brought by the film and television drama, Dong E-Jiao achieved a high-frequency, wide-range and deep-brand bombardment and succeeded in placing the opponent in a powerless position. The cost behind this huge success is unbelievably low.