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对于民生新闻来说,其主要是将民本思想作为根基,从百姓视角出发,通过平民化的方式对百姓生存发展问题进行关注,秉承三贴近的原则,来关注和报道百姓所需要了解的新闻。随着新媒体的兴起与发展,传统的晚报民生新闻遇到前所未有的挑战,在新媒体背景下我国晚报民生新闻栏目存在娱乐化、同质化以及琐碎化的状况,使得民生新闻报道显得过于肤浅,很难对观众带来真正长久的吸引力。基于此,晚报民生新闻栏目工作者应当积极思考,探求新媒体时代民生新闻创新发展的策略。本文从报纸民生新闻的定义与内涵入手进行分析,探讨新媒体时代民生新闻发展现状,继而分析新媒体时代民生新闻创新发展的策略,以期为我国新媒体时代报纸民生新闻创新发展提供借鉴。
For the people’s livelihood news, its main idea is to take the people-based thinking as the foundation, from the people’s point of view, through the way of common people’s attention to the issue of people’s survival and development, adhering to the principle of three close to pay attention and report the news people need to know . With the rise and development of new media, the traditional Evening News people’s livelihood news encounters unprecedented challenges. Under the new media background, there are entertaining, homogenizing and trivial aspects of the livelihood news section of China’s evening news, making the livelihood news coverage too superficial , It is difficult to bring the real long-term attraction to the audience. Based on this, Evening News livelihood news column workers should actively think and explore the new media era of livelihood news innovative development strategy. This article analyzes the definition and connotation of newspaper livelihood news, explores the current situation of livelihood news in the new media era, and then analyzes the strategy of innovation and development of livelihood news in the new media era in order to provide reference for the innovation and development of newspaper livelihood news in the era of new media.