媒介的卖点是指媒介所表达出来的 ,并与受众需求达成一致的新闻点。本文分析了美国媒介在这次伊拉克战争前期和战时阶段的主要表现 ,认为媒介制造的战争卖点经历了从“反恐战争”、“倒萨战争”到“爱国、英雄、解放、自由”多元卖点的三次变化 ;美国媒介在这次战争报道中既生产了美国意识形态 ,表现出多元归一的特点 ,又生产了受众需求 ,呈现着资本效益最大化的逻辑。与此同时 ,本文对这些现象进行了反思 ,认为商业利益特别是对“象征性经济”的追寻 ,是媒介积极从事战争报道 ,而且声音趋同的根本原因 ;媒介卖点趋同的精神原因是人类对舆论暴政的屈服 The selling point of the media is the news point expressed by the media and agreed with the needs of the audience. This article analyzes the main manifestations of the U.S. media in the early and wartime phases of the war in Iraq and holds that the selling points of media-made war have gone from the “war on terror” and the “war on inferior islands” to the multi-selling point of “patriotism, heroism, liberation and freedom” The U.S. media produced not only the American ideology in the report on the war, but also the characteristics of diversified returns, the production of audience demand, and the logic of maximizing capital gains. At the same time, the paper reflects on these phenomena and argues that pursuing commercial interests, especially the “symbolic economy,” is the fundamental reason why the media actively engage in war coverage and voice convergence. The reason for the convergence of media selling points is that human beings’ Subjugation of tyranny