“食”是旅游六要素(吃、住、行、游、购、娱)中重要组成部分,游客在旅游目的地旅游少不了品尝当地的特色美食,因此对旅游地特色美食的营销包装有助于推动地方旅游发展。国内外著名旅游目的地——成都,汇聚了不同类型的川菜,其中文殊院的素斋因其佛教与川菜相结合的特色,赢得了社会较好的口碑。素斋,原为道家、佛家烹任的以三菇六耳和豆制品为主的素食菜肴,又称“寺院菜”、“素菜”。素斋的最大特点是不使用动物性原料。 “Food ” is an important part of the six elements of tourism (food, housing, transportation, tourism, shopping, entertainment). Tourists can enjoy local delicacies at their travel destinations. Therefore, Help to promote the development of local tourism. Well-known tourist destination at home and abroad - Chengdu, brought together different types of Sichuan cuisine, including the Suzsu Shuwenzhayuan Buddhist and Sichuan cuisine combined features, won the community a better reputation. Vegetarian vegetarian, originally Taoist, Buddhist cook for the three mushrooms and six ears of soy-based vegetarian dishes, also known as “temple food ”, “vegetarian ”. Vegetarian vegetarian is not the most prominent feature of the use of animal raw materials.