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老青岛报纸上形形色色的广告中,最惹眼撩人的恐怕是各大影院的新片上映了。这些电影广告不仅在岛城媒体独占专栏,而且遣词造句也将广告的艺术发挥得淋漓尽致,绝不似一般的商品广告,平庸刻板,一味口号与说教。20年代初,号称青岛第一电影院的南海沿大饭店电影公司,是当时主流报纸《中国青岛报》的重要主顾,凡有新片上映,电影广告就会舍我其谁地占据半个版面。1924年6月2日的国产片《火里爱情》
Of all kinds of advertisements in the old Qingdao newspapers, the most intriguing is probably the release of new films from major cinemas. These movie ads not only in the exclusive media island city column, but also the words and phrases will also make the most of advertising art, not like the general commercial advertising, mediocre stereotypes, blind slogans and preaching. In the early 1920s, the film company of the South China Sea Hotel, known as Qingdao's No. 1 Cinema, was an important patron of the then mainstream newspaper, “China Qingdao Daily.” Where new films were released, movie advertisements would occupy half of the page. June 2, 1924 made the movie “fire love”