大众媒体以其传播技术的优势,已越来越成为影响当代社会的重要因素。电视与社会生活的密切交融,大家从电视传播中获得新闻、资讯和娱乐满足,已经全面改变了传统媒介的供求方式,也重新建构了文化消费和意识形态观念。对电视这一传媒工具及其文化效应的广泛性,从传播学和文化学角度进行研究,就成为我们急需跟上并大力加强的学科领域。 The advantage of mass media in disseminating technology has increasingly become an important factor affecting contemporary society. Television and social life closely blend, we get from the television news, information and entertainment to meet, has completely changed the traditional media supply and demand, but also rebuild the concept of cultural consumption and ideology. Research on the mass media of television and its cultural effects from the perspective of communication and cultural studies has become a subject area which we urgently need to keep up and greatly enhance.