人流量大,却没赚到钱,这种现象要是发生在任何一家超市、商场,都是不可想象的事情,但确是国内外网络社区媒体普遍遇到的困惑。网络社区的最大特点就是它的圈子化与草根性。这多少与大众传播出现之前的口碑传播有了些相似之处,只不过传播范围更大、速度更快、信息更 Large flow of people, but did not make money, this phenomenon occurs in any supermarket, shopping malls, are unthinkable, but it is indeed the domestic and international online community media generally confused. The most prominent feature of the online community is its circle and grassroots. This is somewhat in line with the spread of word of mouth prior to the emergence of the mass media, which has some similarities but only spreads more rapidly and with more information