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世界旅游业,作为一项“朝阳工业”,其经济地位正在稳步上升,已成为非贸易外汇收入的主要来源。近年来,上海的旅游业得到了前所未有的发展,但由于缺乏统一管理、规划、协调,导致行业市场混乱,争外联对象,损害了旅游业的宏观收益。“强强”型的紧密联合,以饭店集团为龙头、吸引各种旅游资源、设施及有关服务设施的集团化经营已成为振兴上海旅游业的关键。
As a sunrise industry, the world tourism industry is steadily rising in its economic status and has become the major source of non-trade foreign exchange earnings. In recent years, Shanghai’s tourism industry has enjoyed unprecedented development. However, due to the lack of unified management, planning and coordination, the chaotic industry market and the target of the foreign joint venture have damaged the macroeconomic benefits of the tourism industry. “Strong” type of close alliances, with the hotel group as a leader, to attract all kinds of tourism resources, facilities and related services and facilities of the group has become the key to revitalizing Shanghai’s tourism industry.