广告能否达到对目标消费者的说服目的,关键在于广告创作是否与消费者的文化心理相契舍。当代中国青少年是消费市场上庞大的生力军,他们是伴随着流行文化成长起来的,流行文化左右着他们心理和行为,进而影响着他们的消费观,因此广告学教学应对青少年流行文化心理进行研究。 Whether the advertisement can achieve the purpose of persuading the target consumers lies in whether the advertisement creation conforms with consumers’ cultural psychology. Contemporary Chinese adolescents are a huge new force in the consumer market. They grew up with pop culture, which influenced their mentality and behavior, thus influencing their consumptions. Therefore, ad teaching should deal with adolescent pop culture psychology.