目前,微信已经渗透到社会公众生活的方方面面。企业管理者有必要与时俱进,发挥微信受众面广、成本低廉、方便快捷、传播效率高等优势,加强宣传思想教育工作,讲述好故事,传播正能量,鼓舞士气,提升企业良好形象。一、微信应用存在的风险和局限性1.传播内容具有随意性。在微信应用中,每个人都可随意发布正面或 At present, WeChat has infiltrated all aspects of public life. It is necessary for business managers to keep pace with the times and give full play to WeChat’s advantages of broad audience coverage, low cost, convenience and speed of communication, and enhanced communication efficiency. They should step up publicity and ideological education, tell good stories, spread positive energy, boost morale and enhance the good corporate image. First, the risks and limitations of WeChat applications 1. Dissemination of content is arbitrary. In the WeChat app, everyone is free to post positive or negative