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儿童电视广告以其短暂的播出时间和丰富的色彩,动听的声音,生动的情节吸引着婴幼儿观看,收看儿童电视广告所播放的内容,会在一定程度上影响婴幼儿的生理、语言动作、行为、意识等方面的发展。除了家长,早教中心和幼儿园的老师就是孩子身边最亲近的人,那么教育者义不容辞的承担起了引导婴幼儿正确理解儿童电视广告的责任。
Children’s TV commercials attract infants and young children’s watching with short broadcast time, rich colors, pleasant sounds and vivid plots, and watch the contents broadcast by children’s TV commercials to a certain extent, affecting the physiological and verbal actions of infants and young children , Behavior, awareness and other aspects of development. In addition to parents, early childhood centers and kindergarten teachers are the closest people around the child, then educators bounden duty to guide children and children to correctly understand the responsibility of children’s television commercials.